How-to guides
Step-by-step guides to getting your brand named in AI answers.
Each guide does one job: writing the questions your buyers really ask, choosing the competitors to compare yourself with, reading your numbers without fooling yourself. It walks you through that job step by step. Every guide ends the same way: how to tell, over days of answers rather than one screenshot, whether anything changed. A single answer is one day, on one engine; a result you can act on is a pattern across many.
Start here
New to this? Do these three first, in this order.
Start here: see where you stand.
Decide what to measure, take a first look, and learn to read the numbers before you change anything.
Prove what worked.
Turn changes into evidence: before and after, engine by engine, with the uncertainty shown.
How these guides work
- One job per guide, in steps you can finish.
- Every step is checked against the aSERP product and its sources on the date shown on the guide.
- Every guide ends with how to tell whether anything changed, engine by engine, and what the free audit can and cannot show.
- We also say what a change can't do. No guide promises a ranking.
Keep learning
Find out whether AI names your brand.
A first look: three of your buyers' questions, six engines, one capture. Daily tracking turns it into a trend with a range.